Pop-up banners, also known as roll-up banners, are well-received items by businesses eager to boost their brands’ visibility during events, trade shows, and offices among other places. Signage is an efficient, mobile, and highly appealing means of passing on information to the intended audience. However, the question arises as to how to choose the appropriate pull-up banner in so much available range! Reading this guide, you will be able to make a rational choice that corresponds to the goal of branding and marketing.
1. Consider The Purpose
The first thing one should do when solving this problem is to determine the goal of the pull-up banner in proper detail. Do you need extra visitors to concentrate on your stand at the trade show? Maybe, you require a banner to hang your special offers in the store? Or maybe, you need a stand for a pop-up banner in a corporate rendezvous event? Knowing the particular application will allow you to figure out the right size, as well as the form and the material the banner should be made of.
For instance, if you want a banner for a trade show, then a taller banner will be suitable for easy display when placed in areas with competitors’ banners. On the other hand, if you want a banner for in-store advertising, the roll-up type could be small enough.
2. Consider the Size
When it comes to pull-up banners they can be of different sizes, common sizes include 33” x 79”, 47” x 81”, and even bigger sizes. The size you choose should be based on the areas of application of the banner and the amount of information you wish to convey. It is appropriate to use bigger banners when the content that is to be conveyed is more comprehensive while small banners are good to use when passing on simple but more pictorial information.
Another equally important factor is that the financial instrument is portable. There are many types of banners, but if you intend to move the banner from one place to another, a recommendable banner is the lightweight roll-up banner. As a general rule, most pull-up banners are easy to set up; however, you should ask yourself how often you will need to transport the stand and banner.
3. Choose the Right Material
The fabric made use of in your pull-up banner differs with the dimension of the unit and its sturdiness and beauty. There are two primary kinds of banners, vinyl and fabric banners and every material type has its benefits.
Vinyl Banners: These are extremely hard wearing, weatherproof, and deliver bright, vivid color that will not fade, which makes them suitable for indoor/outdoor use. They are also easy to clean and maintain to a great extent when compared to the other models of bathroom furniture.
Fabric Banners: Fabric banners have more prestige and are matte-coated, unlike many other banner materials that glaze under light. They are not as heavy as PVC and do not crease easily, thus suitable for indoor use and occasions.
This is why the choice of the material should be accompanied by the consideration of the place where the pop-up banner display is going to be placed. For the outdoor atmosphere, vinyl is most often used, but if the event’s setting is indoors, then fabric will suffice.
4. Consider your brand
A pull-up banner is manifestly an embodiment of your brand; therefore, its design should be an extension of your branding strategies. Make sure that your logo and the color scheme you have used are also used in other promotional materials to achieve consistency. The guidelines are as follows: the given design should not look cluttered and should signify the paramountcy of text information. Do not confuse the viewer and include more than one message or main CTA.
The quality of images and graphic designs used should be of high quality to attract people to your banner. It is for this reason that a professional design and roll-up banner printing service can greatly affect the outcome of the display.
5. Banner Base and Mechanism.
Many people do not pay much attention to the base and the mechanism for pulling the pull-up banner; however, these are the components that dictate the functionality of the banner. A strong stand means that your banner will not fall over, especially in the areas that receive a lot of traffic. When choosing a banner, try to find a banner with a strong retractable system so that pulling it up/down is quite easy. Reusability provides another reason as to why quality is important, especially when you intend to reuse the banner.
Bottomline
Picking a Pull-up banner for your business depends on size, the material used for the banner, the design, and who you want to print your banner. Each of these components will help you to construct a highly compelling marketing message that will deliver your brand’s message while grabbing consumers’ attention.
