Do you ever feel like you’re sending out emails into the void? Well, truth be told, you’re not alone. Many business owners, especially the inexperienced ones, have the same complaint. . You put in all that effort crafting the perfect email, only to see a low click-through rate and no sales. But, don’t worry! This guide will show you how to increase your email click-through rates, step by step and by the end, you’ll feel confident and ready to make your emails stand out.
What is the click-through rate?
Click-through rate or CTR is the percentage of people who clicked on a link in your email out of everyone who received it. It’s a crucial metric because it shows how engaging your email content is. The higher your CTR, the more people are interested in what you’re offering, and more potential sales. A low CTR is an indicator that either your subject lines are boring or you’re not targeting the right audience because your emails are not validated. Check out this cool email validation software to fix that problem.
Steps to improve click-through rate
1. Write better subject lines
Your subject line is the first thing people see, so make it count! A great subject line can be the difference between your email being opened or ignored. Be clear and concise, and tell your readers exactly what to expect. If you’re offering a discount, mention it! Urgency is important so Phrases like “Limited Time Offer” or “Act Now” can encourage quicker responses. Also, don’t forget to personalize subject lines.
Use your subscriber’s name or tailor the subject line to their interests. Ask questions to pique curiosity like “Ready to save on your next purchase?” These are the kind of subject lines that lead to more email opens.
2. Create engaging content
Once your email is opened, the content needs to keep your reader’s attention. Here’s how to do it:
a) Know your audience: Tailor your content to what your readers care about. If you know their preferences, you can send them emails they’ll love.
b) Be visual: Use images and videos to make your emails visually appealing. A picture is worth a thousand words, right?
c) Keep it simple: Don’t overload your email with too much information. Stick to one main idea or offer.
d) Include a clear call-to-action (CTA): Your CTA should stand out and tell the reader exactly what to do next, like “Shop Now” or “Learn More.”
3. Optimize for mobile first
More people are checking their emails on their phones than ever before. If your email isn’t optimized for mobile, you could be missing out on clicks. To ensure your emails look great on any device, use responsive design so your email adjusts to fit the screen size of any device. Keep your subject lines short since mobile screens show fewer characters. Also, make buttons big and easy to click. Small buttons are hard to click on a phone, so make sure your CTA buttons are large and easy to tap.
4. Segment your email list
Segmented emails typically have higher open and click-through rates, leading to better engagement. Additionally, you can send more targeted promotions, which often result in higher conversions.
5. Test, tweak, and improvise
Finally, never stop testing and improving your emails. Test subject lines, content, CTAs, and more. Analyze your results by looking at your email metrics to see what’s working and what isn’t. Most email marketing platforms offer detailed analytics to help with this. Use the insights you gain to tweak your future emails for better performance.
For a more in-depth email marketing guide, check out this link.
Bonus tip- be aware of timing
Sending your emails at the right time can significantly impact your CTR. While there’s no one-size-fits-all answer, here are some general tips. First, know your audience’s schedule. If you know when your audience is most likely to check their emails, you can time your emails to land at the top of their inbox. Second, experiment and track.
Try sending emails at different times and see what works best. Most email marketing platforms have tools to help you track this. Finally, avoid weekends and holidays. People are often busy with personal activities during these times, making them less likely to check emails.