Having websites provides you the opportunity to reach customers who prefer to buy products and services online. While an online store may appear as an attractive option, it’s essential to provide your customers with appealing designs to boost eCommerce sales.
People avoid shopping from websites that appear shady. The eCommerce site’s quality performance and stunning outlook play a vital role in driving user engagement and sales. An eCommerce agency can tailor bespoke designs that help to build brand values and make the most of your online store.
This blog helps you analyse how to increase eCommerce sales with improvements in your web design architecture.
Here are 7 Ways to Boost eCommerce Sales with Web Designs
- Tailor User-Friendly Designs
When exploring how to increase eCommerce sales with design enhancements, the foremost considerations are user-friendliness and ease of navigation. The site must provide user-friendly designs that assist customers in finding what they are looking for.
Cluttered web designs frustrate website visitors and turn them away from your site. Furthermore, the web design must also provide ease of navigation to help customers browse products available on your site.
- Keep Web Pages Simple & Scannable
One of the best eCommerce website design tips to boost sales is to keep your web pages simple and easy to scan. A website that can be scanned in seconds drives eCommerce sales efficiently. Clear images, short paragraphs, and customer-centric filters help to make the website highly scannable.
Remember that website visitors must not have to invest too much time in finding specific products. The optimum use of visual hierarchy can help you design the site in a simplistic yet majestic way for the website visitors.
- Add Clear CTAs
CTAs are call-to-action buttons that prompt users to make an immediate sale or respond. The right placement of CTAs ensures customers know where to click to buy products or inquire about them. The web design must offer natural integration of CTA buttons that lead website visitors on a smooth journey.
You do not want potential customers to be confused about how to buy products/services from your site. Companies that want to stay ahead in the game should incorporate smart CTAs into their website designs.
Smart CTAs are dynamic in nature and change based on several factors, such as the person viewing the page, their specific interests, past history, and more. This makes them more effective, and they can convert up to 42% more customers than basic calls to action.
- Build Mobile-Friendly Site
In 2023, retail sales based on mobile eCommerce in the UK reached as much as 92 billion British pounds. According to research, this number is expected to surpass 109 billion pounds by 2027. This showcases the rising adoption of mobile Commerce among citizens.
Mobile-friendly website designs are important to boost eCommerce sales. As more people are shopping on mobile devices, it’s important to focus on mobile-optimised designs. Furthermore, using responsive web designs helps you build sites that look appealing on a range of devices, such as desktops, smartphones, tablets, etc.
- Provide User-Centric Content
Make sure your web pages work exceptionally well across a range of browsers. The website should load quickly, which helps build an engaging UX. The web design must offer various types of informational content, including blogs, videos, and infographics, that correspond to the user’s interests.
While moving across the pages, the web design must also offer scope to showcase content like white papers, case studies, and detailed product pages. Such pages have proven helpful in nurturing leads and driving sales.
- Quick and Easy Checkout
A cumbersome checkout process can affect sales and drive away customers. In fact, one of the most important factors in increasing eCommerce sales is simple cart and basket pages.
The web design must summarise what the users have added to the cart and lead to the very obvious next step. Only custom fields that are absolutely necessary must be added to this page, and other sessions must be removed from here for a clutter-free experience.
A key part prior to this step is adding items to the cart, which must have a neat UX and direct users straight to the cart page to make their purchase. Furthermore, it is viable to include a progress bar that helps customers view how far along they are in the checkout process.
- Site Navigation
Having discussed everything about how to increase eCommerce sales, we should not leave out the significance of site navigation. You must ensure that the top landing web pages are clearly visible in the site navigation.
This provides you with greater confidence that customers will find what they need and spot other products that grab their attention and drive sales. Enhancing website navigation with best practices can lead to higher sales, happier users, and better SEO.
Conclusion
That was all about vital tips on ecommerce designs to boost sales and revenue. Neglecting your website design can impact the growth of your business inadvertently. It is advisable to consider good design and development that connects with the website visitors.
Based on your target audience and industry niches, a web development company can help you create highly engaging eCommerce sites that drive sales and help you stay ahead in the game.