Is your business thriving in your local area or your country of origin but you feel ready for the next step in your brand or business’ online success?
An international SEO strategy will help place your brand at the top of search results for the countries or regions you choose to target. Use an international SEO to grow beyond borders, reach consumers in new markets and take your brand international.
What is international SEO?
An SEO strategy is designed to place your website higher in search engine results pages, and when you target an international audience you’ll rank higher in searches in different countries or in different languages.
There’s some complexity with international search optimization and it is harder to execute than local SEO. While Google is a behemoth search engine used by much of the world, not everyone uses Google, and not every search user searches in English. International SEO strategy needs to acknowledge and understand these nuances in search habits and languages in order to be successful. This means, creating content in local languages, written by native speakers as a start.
Google’s algorithm is constantly updated, as are the algorithms of other international search engines such as Baidu in China. It’s also important to understand which is the most commonly used search engine in the region you are targeting.
The first step in global SEO
The best first step in your global SEO journey – after deciding that you’d like to introduce your business to a new market, is to identify which countries or markets you’d like to target with your international SEO strategy.
Your business might be already showing you where to go; if you are already popular in certain countries, or have an audience you engage with overseas then you should focus your efforts in these areas.
After you’ve identified potential markets, check out who else is operating in that area. Competitors in an existing market are not necessarily a bad thing; it can indicate that your product or service will be popular in that area. Identifying where your competitors are succeeding will help see if targeting your global SEO efforts in that area is a good investment to help your business grow.
Engage an cross-border SEO expert
The next step in your international SEO journey is to engage with an expert agency to make sure you’re getting the best out of your cross-border SEO efforts.
An cross-border SEO expert agency is likely to use the following strategies to help grow your business’ international audience:
- Utilizing geo-targeted keyword searches.
- Establishing connections in your target market with reputable influencers or websites.
- Building your links through local business directories.
Perfect Link Building has been delivering tangible results for its clients’ bottom lines for almost fifteen years. They’re a team of SEO experts and digital marketing gurus who will create an international search optimization strategy to help your business grow, learn more about Perfect Link Building at https://perfectlinkbuilding.com/sg/