The cornerstone of every business is its brand asset management.
This statement is repeated by all the great businessmen in the world. And for good reason; the clients, employees, and equipment in your business are all things that come and go. The brand that you work hard to build is something that will outlive generations.
But even if brands are important, how do you manage your brand? How do you make sure that your brand assets are safe, streamlined, and used adequately?
Well, today, we focus on the best practices you can implement today to manage your brand assets better. So, let us begin!
Why Is It Even Important?
Most people will ask themselves, “Why is managing brand assets important?” In simple terms, your brand assets are the one big thing about your business. Would you like to keep them messy and unmanaged?
If not taken proper care of, brand assets can also lead to your business falling apart, even if everything else is done perfectly.
So, now that we have established the need for managing your brand assets, let us look at the best ways to manage your brand assets today.
Get Brand Asset Management Software
Technology reigns supreme, and this is no exception. For this exact purpose, several brand asset management software are available in the market. Such software can help you streamline data, store it in an organized fashion, and help you find what you need.
Choosing the Right BAM Software
It is crucial to note that not every Brand Asset Management (BAM) Software is for all businesses. Just like your business, your BAM platform must cater to your needs.
“What needs might those be?” You may ask. Well, the right BAM for you will be the one that supports your niche. And within that, you can further focus on the scalability and accessibility that the BAMs may offer.
The BAM you choose can also help you in categorizing tasks that different departments of the business might need to handle, which can easily improve your productivity and the pace at which things get done.
A business needs to choose the right BAM and not get stuck with their processes just because they made a bad choice in selecting the right one.
Implementing Consistent Branding Guidelines
It is paramount to know what your brand is. Setting up guidelines for your brand’s assets helps you identify and filter out what can and cannot be used as a potential brand asset.
This is just as important as managing the assets since the assets you are managing must be worth storing. It helps your brand managers and staff make sure that your brand conveys a specific message to the public and that message does not falter.
Keep Evolving
While a business needs to have clear-cut guidelines that make sure that your brand assets are consistent, it is also to be noted that your consumers are forever growing. Their interests change, and their priorities shift.
A good business needs to evolve with its customers. It is of utmost significance that your business evolves with the clients it is trying to attract.
Flexibility in approaching your clientele can show you what works and what does not. This information could be even more needed for businesses that are trying to reach the masses.
Regularly Plan Training Sessions
As a business, it is adamant to stay ahead of the competition. This can be done by training your employees and brand managers.
This is highly advised since employees come and go, and you need to make sure that the people you hire are trained properly in building a brand’s assets.
By training multiple people, you also make sure that your brand does not rely on the expertise of one person. This allows your company to be more independent with its people and resources.
Monitor Brand Asset Usage
Regularly track how your brand assets are being used across different departments, teams, and external partners. This helps in preventing unauthorized modifications and ensures compliance with brand guidelines. Many BAM platforms, including Ethos, offer tracking features that provide insights into asset usage and engagement.
Automate Workflows for Efficiency
Automating approval processes, asset tagging, and distribution can save time and reduce human error. Look for BAM solutions that offer AI-powered tagging, automatic file organization, and workflow automation to improve efficiency.
Cherry on Top:
Looking for a seamless way to manage your brand assets? Ethos offers a powerful, intuitive BAM platform that streamlines workflows, enhances collaboration, and ensures brand consistency. Get started with Ethos today and take control of your brand assets like never before!