As the popularity of social media marketing is increasing, short-form video content is seeking massive attention. It is an effective way to engage your audiences on social media to leverage your business. Platforms like YouTube and Instagram are effective mediums where you can use this tool and get good results. With over 1.3 billion users worldwide, Instagram marketing remains a sought-after way to reach potential customers. It can be done through short-form video content or Instagram reels.
Instagram reels are short videos, lasting up to 90 seconds, which can be shared with your users to catch their attention. You can record, edit, and clip videos and photos, set them to music, and post them on your feed. Since their inception, Instagram reels have been an excellent way for brands and creators to showcase their creativity and extend their reach. Popular Instagram SMM panels in India recommend this strategy to users who want to reach the target audience and make profits.
According to current research, introducing reels to your Instagram channel may grow your engagement by 280%. Here are the different ways to get more views on your IG reels in 2025.
Make the First Few Seconds Count
It is important to shoot relevant reels for your business if you want to capture the attention of your potential audience. You need a minimum of three seconds of attention for the views to count. Thus, ensure the first few seconds of the reels are speaking for your business.
You can use a few tricks to seek the attention of the viewers and stick them around your content. Jump right into the context of the video as viewers don’t want a long lead-up to the good stuff. You can also promise them a surprise by the end of the video to keep them hooked to your reel.
Explore Trends and Challenges
Instagram trends and challenges have no end. Every day, one or the other trend shows up on the social media platform and the users don’t hesitate to make reel on the same. You can jump on this bandwagon and engage your viewers through trends and challenges.
However, in this practice, ensure you don’t get overboard. Jumping on every trend or challenge may make people take your business less seriously. Always research if the trend is relevant for your business or not, otherwise you could risk damaging your brand. If they are appropriate, go ahead and try them.
Make the Most of IG Music Library
Adding music to the video makes it immersive. So, why not explore the huge music library that Instagram has for you and use the best ones in your reels?
Instagram music library saves you the hassle of taking permissions or other logistics. If you think a certain kind of music will fit your reel, search for it in the music library and add it. In general, the social media platform has an agreement with the artists in the library, and you can use it as long as the audio tags the maker. Feature more trending songs to get counted and improve your brand’s aesthetic.
Be Consistent with Posting Reels
Do not stop your practice of posting reels on your IG profile. Even if you manage to make a few reels viral, do not stop making more short content videos. Your audience will forget you if you fade away from the platform, which may harm your business.
The Instagram algorithm highlights accounts with frequent posts. It means people are more likely to find your videos through search if you post them regularly. Consistency has always been the key to maintaining the social media presence of your business. By posting regularly, you give your followers more content to reach and better ideas to showcase your brand to them.
Don’t Hide Reels in the Reels Tab
Many people overlook this tip; however, if you keep hiding your reels in the reel tab, the user might not be able to see it. Once you share your video, it automatically gets stored in the separate reels tab on your profile.
Ensure sharing that reel on your feed and not just on the reel tab if you want it to appear on the profile grid. When you do this, it increases the visibility of your reel. You can pick a custom thumbnail for your video so that it doesn’t mess up the aesthetic of your grid.
Include Captions and Keywords
Lastly, even if you post video content, do not undermine the importance of written content when you market your business through social media. Pay attention to the placement of the keyword by top-loading your sentence with your target keywords. Ensure your content is SEO friendly.
Similarly, you can use keywords in your script. Social media algorithms are not merely crawling written text; they also take into account your audio when pulling keywords. Thus, if you use video caption, ensure frontloading the script with specific target keywords.
Takeaway
When you use the above-listed strategies, your Instagram reels become more relevant, popular, and traffic-friendly. Start now.