Alright, let’s be real. LinkedIn is where you go to get noticed, right? But how often do you feel like your profile’s just another drop in the ocean?
You post, you like, you comment—and nothing happens.
It’s frustrating, especially when you’re putting in the effort but not getting the attention you deserve.
If you’re trying to improve visibility on LinkedIn, you’re in the right place.
Whether you’re looking for more job opportunities, aiming to attract clients, or just want to build your professional brand, getting seen is the key.
Let’s break down how you can start showing up in LinkedIn searches, pop up on feeds, and make connections that count.
1. Start with Your LinkedIn Profile – This Is Your First Impression
If your LinkedIn profile is outdated, incomplete, or bland, you’re making it way too easy for people to pass you by.
Imagine your profile as a landing page for “you” – it needs to speak, stand out, and invite people to connect.
Key Areas to Focus On:
- Headline: Make this impactful. Don’t just list your job title. Think about what sets you apart.
- Profile Picture: Use a clear, professional photo (but feel free to add a bit of personality).
- Banner Image: This is a missed opportunity for many. Your banner can showcase what you do, or even a quote or graphic that defines your brand.
Pro tip: Use a headline that isn’t just your title but communicates what you bring to the table. Something like, “Helping small businesses boost sales through targeted social strategies” works better than “Social Media Manager.”
2. Optimise Your Profile for LinkedIn Search (Yes, LinkedIn Has Its Own SEO)
Here’s the deal: LinkedIn has a search function, and if your profile isn’t optimised, you’re missing out.
Think about the keywords people might type in when looking for someone with your skills.
Use those keywords in:
- Your headline (yep, we’re mentioning it again – it’s that important).
- The About Section: Summarise who you are, what you do, and how you can help – and make sure your keywords show up here naturally.
- Experience Section: Include keywords in your job titles, responsibilities, and achievements.
Let’s say you’re a content writer looking to improve visibility on LinkedIn. Use keywords like “content strategy,” “copywriting,” “SEO,” and “social media content.”
3. Post Consistently with Value-Focused Content
Look, everyone says to “post more,” but let’s be specific here: post things that actually matter.
Share content that offers value, insights, or a different perspective. Avoid the urge to be overly promotional.
Content Ideas:
- Industry insights: Share trends, news, or personal takes on industry changes.
- Success stories: People love a good story. Talk about a recent win or a lesson learned.
- How-tos and tips: Give actionable advice, especially if it’s related to a problem your network faces.
Consistency is key. Posting once a month won’t cut it if you’re serious about improving visibility on LinkedIn. Aim for once or twice a week, at the very least.
4. Use LinkedIn’s Featured Section to Show Your Best Work
LinkedIn’s Featured section is there for a reason—use it to showcase your standout work.
Whether it’s a presentation, an article you wrote, a project you led, or a video, put it front and centre.
People scrolling through your profile will get a snapshot of what you bring to the table without digging too deep.
Examples of What to Feature:
- Projects you’re proud of.
- Articles you’ve written (especially if they’re on reputable sites).
- Presentations or case studies that highlight your skills.
Make sure these are relevant to your career goals and the types of people you’re trying to attract.
5. Engage with Others – Build Connections by Starting Conversations
A lot of people think LinkedIn is about numbers – the more connections, the better.
But quality over quantity wins every time.
Instead of just adding connections, engage with their content.
Comment on their posts, share insights, ask questions – this builds relationships.
LinkedIn favours posts with engagement, so the more genuine comments and likes you give, the more visibility you’ll get.
6. Write LinkedIn Articles to Showcase Your Expertise
LinkedIn articles let you dive deeper into topics you’re passionate about.
When you write articles, you’re not just posting a status update. You’re positioning yourself as an expert in your field.
Benefits of Writing Articles:
- They stay on your profile forever.
- They can reach a wider audience, as LinkedIn sometimes promotes articles.
- They give people more insight into your skills and knowledge.
If you’re targeting visibility on LinkedIn, write at least one article a month on a topic that matters in your industry.
7. Use LinkedIn Analytics to Track What’s Working
If you’re putting in all this effort, you want to know what’s working, right?
LinkedIn’s analytics show you which posts get the most views, who’s viewing your profile, and even the keywords people use to find you.
Here’s what to look for:
- Profile views: A steady increase here means your visibility is improving.
- Post engagement: Check which types of posts get the most likes and comments. Do more of that.
- Search appearances: LinkedIn shows you how many times you appeared in searches each week. If that number’s going up, you’re on the right track.
8. Boost Visibility with LinkedIn Recommendations
Getting endorsements and recommendations from colleagues or clients boosts your profile’s credibility.
Reach out to people you’ve worked with and ask if they’d be willing to write a recommendation.
But here’s the trick: make it easy for them. Offer to write a few sentences they can expand on.
People appreciate the help, and you’ll have a recommendation that highlights the exact skills you want to showcase.
FAQs
Q: How often should I post on LinkedIn to improve visibility?
Posting once or twice a week is a good start. Focus on content that adds value to your network, like industry insights, success stories, or tips.
Q: How can I get more connections on LinkedIn?
Start by engaging with others’ content. Leave thoughtful comments, ask questions, and send personalised connection requests to people you genuinely want to connect with.
Q: Does LinkedIn’s SEO really matter?
Yes. Use relevant keywords in your headline, About section, and Experience section to show up in LinkedIn searches. This is a game-changer for improving visibility on LinkedIn.
Q: What kind of content works best on LinkedIn?
Content that offers value, such as industry trends, personal stories, actionable tips, and success stories, tends to perform best on LinkedIn.
Q: Are LinkedIn recommendations important?
Absolutely. Recommendations provide social proof and validate your skills. They can also give your profile a significant visibility boost.
Conclusion: Your Path to Improved LinkedIn Visibility Starts Now
If you want to improve visibility on LinkedIn, there’s no magic formula. It takes consistency, genuine engagement, and optimising your profile.
Start by refining your LinkedIn profile, engaging with others, posting value-focused content, and using LinkedIn’s tools, like the Featured section and LinkedIn Articles.
LinkedIn visibility is within reach if you’re willing to put in the work.
With a little effort and these steps, you’ll notice an increase in profile views, more engagement, and better-quality connections that can lead to real opportunities.