Traveling and exploring new landscapes with an enthusiast’s virtue is not less than similar to the feelings of romanticizing the sea that holds one in its net of wonder forever.
To feel it again and again, when you’re out of your home for several days, the travel and tourism industry always stands right by you. They have developed the art of mesmerization with authenticated security measures, easy payment authorization, seamless check-in and check-out, and personalized guest experiences.
How? Of course, with effective facial recognition technology. Don’t think it’s my daydreaming words, because I can show you the data to give you some insights on its real-time application worldwide:
● According to the report of NewYork, facial recognition technology is used in the Carnival cruise ships, Miami Airport, and Dubai Yas Island’s theme park.
● Another report by Pax International highlights the Munich Airport in Germany imposing a biometric e-gate with a facial recognition system within its terminal to ensure robust and secure ID controls.
Isn’t that amazing? Undoubtedly, it’s a big yes!
Now, you may probably be amazed by knowing the aforementioned information and curious to know more about the implications of facial recognition technology.
So, let’s start with some basics about what facial recognition systems are. Then explore how it is shaking up the travel and tourism industry to give it a modern shape while easing the business and lives of travelers.
Need a quick up? Start scrolling down!
Facial Recognition Technology & An Example of It’s Application in Tourism
A facial recognition system is a modern and new approach to biometric technology where you neither need to touch the application nor you need to give any OTP, PIN, or Password. It means facial recognition technology can take you through a completely contactless and hygienic procedure.
Also, to provide you with higher accuracy, this technology uses AI’s capability to recognize different facial features, despite distinct types of faces, colors, genders, and more while it records the data for further verification and matches.
Now, when you know about the technical show behind the smooth and flawless functioning, you may ask about real-time applications of facial recognition technology. Although you’re already introduced to this technical array through your smartphones, I’ll show you the result from the perspective of travel, tourism, and hospitality.
To take a straight instance, let’s land into two different Marriott hotels in China. When a traditional method of hotel check-in and check-out is a bygone process, these Mariott hotels have simply bypassed this old-school method with a face recognition system.
Do you know why? So that neither you nor the hotel checking staff needs to invest more time at the check-in desk rather you can head to a kiosk. Moreover, the face recognition system can scan your face and authenticate you immediately so the hotel manager can serve you with a key card to give you a space for enjoyment.
The Effective Implications of Face Recognition Systems in the Travel & Tourism Industry
While the emerging trend of using face recognition systems is continuously meeting a higher demand, the travel and tourism industry is doing its best to redefine the most promising experience for its tourists and travelers.
But how? Let’s unlock what they have to get your answer!
�� Security & Access
Nowadays, one of the prime factors in the travel and tourism industry is to implement a robust security system to prevent identity theft and unauthorized access. For that, the same industry goes for facial recognition technology while creating extra defensive layers, practicing a sustainable and secure ecosystem, and reducing the risk of vulnerabilities.
How do they do so? With the help of this system, a hotel manager can grant access to its guests or he can prevent permission for any troublesome person to control unforeseen situations. Also, in transportation means like airports, bus terminals, and cruises, boarding passes can be quickly checked through facial recognition to protect passengers from crimes.
Most importantly, if anyone can be suspected through verification, immediate action can be taken proactively to save the lives of many, so anyone’s loveable journey doesn’t turn into a horrible nightmare.
�� Customer Service
It’s said that if you don’t care, your customer never will, which is equally fitted in the travel and tourism industry as others. Why? The growth of the industry is based on how a customer is approached, how much a customer is satisfied from his heart and soul, and how an industry succeeds in gaining its customers’ loyalty.
Well, to achieve it all, the travel and tourism industry is executed with facial recognition to deliver its customers wow moments throughout their journey. For instance, a tourism company can plan for its loyal customers to amaze them with awesome rewards. To do so, they can ask customers to upload a photo during signup, so the customers can be surprised when they check in and verified by facial recognition.
Be it a reward, refund, identity verification, booking cancellation, or any other crucial factor, a facial recognition system can cover every aspect of a better and personalized customer experience.
�� Payment Authorization
It’s quite normal nowadays to travel without having cash in your hands while replacing it with a mobile wallet. For this, a leading company like Mastercard also powered their existing system with facial recognition to make transactions and confirmations easier.
Not only that but also when a travel agency, a hotel, or any other means of tourism needs to process payment confirmation of pre-booking, they have to go through it legally, ensuring elimination of ambiguity and fraud cases.
In such circumstances, a verified payment through facial recognition is definitely their way out while reducing direct and frequent contact with the authorized person.
Face recognition systems in the Travel & Tourism Industry are Meant to Create A Wah Moment
The facial recognition system with top-notch software like Lystface can be definitely implemented in hotels to cruises, airports to bus terminals, high-alert zones to payment apps, and more.
The motto is as simple as clear and that is to make tourists and travelers happy with an unforgettable experience while strengthening security, imposing one-step verification by avoiding cues, and executing automation.
So, no matter if you are either a travel enthusiast or a business holder in the tourism sector, get ready to curve the new dimension with face recognition.
Go, grab the moment, and have fun!