In the fast-paced digital environment, technical SEO has become essential for businesses aiming to maintain and improve their online visibility. Technical SEO involves more than just optimizing keywords; it includes managing complex aspects of a website’s infrastructure, ensuring that search engines can effectively crawl, index, and rank pages. Hiring the right tech-SEO consultant is crucial for achieving long-term success, particularly for enterprise clients undergoing rapid growth or transitions.
The Role of a Tech-SEO Consultant
A knowledgeable tech-SEO consultant can offer a wide range of services that are pivotal to maintaining a strong digital presence:
- SEO strategy development for enterprise clients like Intel, Discover, and BestEgg.
- International SEO management across multiple countries and languages, ensuring global market reach.
- Managing large-scale site migrations for businesses undergoing mergers and acquisitions, ensuring minimal disruptions to search engine visibility.
- Handling SEO accounts with budgets over $2 million annually, offering customized and data-driven solutions.
- Presenting SEO strategies to executives and C-level professionals, ensuring leadership buy-in and alignment with broader business goals.
- Conducting comprehensive site audits and optimizing technical elements like page speed, crawl budgets, and indexing policies.
- Mentoring and managing internal teams, helping develop in-house SEO expertise while serving as a liaison between departments.
Key Areas of Expertise
Experienced tech-SEO consultants provide specialized skills to address common challenges in SEO:
- Title and page optimization: Using Google Search Console data to improve click-through rates for priority non-branded keywords.
- Content strategy: Developing SEO-focused content that enhances the user experience without compromising conversions.
- Internal linking: Implementing semi-automated internal linking strategies to boost visibility for both branded and non-branded keywords.
- Page speed and UX optimization: Identifying and fixing page speed issues using tools like Google’s PageSpeed Insights API.
- Competitor gap analysis: Identifying strategies that competitors are utilizing and uncovering opportunities for improvement.
- Site migration and recovery: Ensuring smooth transitions during domain or platform changes while retaining SEO equity.
- GEO optimization: Implementing hreflang tags to ensure that the right content is delivered to users based on location and language preferences.
Why Large-Scale Site Migrations Need Expert Oversight
One of the most complex aspects of technical SEO is site migration. When a company undergoes mergers or acquisitions, the migration of a website to a new domain or platform can result in significant losses in search rankings if not handled properly. An experienced tech-SEO consultant ensures a seamless migration, safeguarding the integrity of the website’s search engine equity.
Additionally, consultants regularly conduct technical audits that identify issues such as crawl inefficiencies, poor page speed, and content duplication—factors that can negatively impact search engine performance. Correcting these issues in a timely manner is essential for maintaining search rankings and driving organic traffic.
Optimizing for Global Reach
For businesses expanding internationally, technical SEO requires a tailored approach to accommodate different languages, regions, and search engine behaviors. A technical consultant focused on SEO can implement geo-targeting strategies to ensure that content is delivered appropriately based on the user’s location. This often involves using hreflang tags and country/language-specific HTML tags to align with both Google and other search engines’ algorithms.
Building Long-Term Success
A tech-SEO consultant is not just a short-term solution. They act as a strategic partner, aligning SEO initiatives with broader business objectives and ensuring sustainable growth. They can guide a company through periods of digital transformation, whether it’s a site migration, international expansion, or scaling SEO efforts across large enterprises.
Finding the Right Expertise
When it comes to technical SEO, hiring a consultant with the right expertise is crucial. The right individual will have experience managing complex SEO strategies for enterprise clients, overseeing multi-million-dollar accounts, and leading international efforts. This person will have a proven track record of managing large-scale site migrations, conducting comprehensive audits, and providing strategic insights that executives and C-level professionals can trust.
In summary, finding a tech-SEO consultant with the right skills and experience can significantly impact your company’s digital success. Their ability to develop and execute SEO strategies, optimize site infrastructure, and align SEO efforts with broader business goals will provide a solid foundation for long-term growth.