Short videos are everywhere. Some of us felt TikTok initiated the trends. More and more social media outlets are adopting this fast, clear video format. Instagram is among the most widely used social media sites, has hopped on the bandwagon with Reels, which allows users to publish vertical movies up to 60 seconds long.
Instagram Reels has a considerable market share, with 2.35 billion monthly active users. Reels are an excellent method to distribute short, entertaining videos to your target audience. If you want your reels to go viral, you can take a few steps to improve your chances.
This article will walk you through Reels’ best practices to help you maximize your organic growth on Instagram.
On Instagram Reels, what is a view?
Understanding what constitutes a view on Instagram Reels is crucial before delving into strategies to increase viewership. Instagram has specific criteria for counting views, outlined below to clarify.
It’s important to note that while there are methods purportedly boosting reel views, some involve dubious practices. It’s advised to exercise caution as these approaches may not yield desirable outcomes in the long run.
The Three-Second Rule:
Instagram views on Reels are registered only after three seconds of viewing. This means the content must capture the viewer’s interest within four seconds to ensure they remain engaged.
Replays and Their Impact:
Instagram considers only the initial views from each user. Consequently, repeatedly watching a reel from the same account won’t artificially inflate view counts.
Personal Viewings:
Watching your reels won’t contribute to the view count on Instagram. The platform’s algorithm doesn’t recognize self-views as valid engagements.
Buying Views: Is It Worth It?
While purchasing views may appear enticing, it often leads to undesirable outcomes. Bots frequently generate paid views, risking account suspension and distorting engagement metrics. Buying views isn’t a viable strategy for those aiming to cultivate an authentic audience or monetize their content.
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10 Tips for Going Viral With Instagram Reel
Include an Attention-Grabbing Hook
Thousands of Reels are published daily, so content must be highly captivating to become viral. To stand out, give your Reels a personal touch that makes them unique and original. The initial few seconds of the video are critical for attracting the audience’s attention, so make them memorable from the start.
Don’t hide your content in your Reels tab.
Sharing a video will automatically save it on your profile’s distinct Reels page.
If you want it to display on your primary profile grid (and believe us, you do), you must also share it in your Feed. This is one of the most straightforward solutions for gaining more views on reels—just flip a button.
This boosts the visibility of your reel. You can choose a unique thumbnail for your video that won’t interfere with the grid layout. The reel will appear as a normal post, with a reel icon in the upper right corner.
Use Trending Music
When building an Instagram Reel, choose trendy songs. Use music that is currently trending and has the potential to become famous online. If you can’t locate a song like that, pick one that matches your subject.
Adding music to your Reels lets you keep up with trends while increasing your network visibility. Additionally, you can participate in the fun challenges Instagram occasionally sponsors.
Do keyword research
Keyword research is no longer limited to websites and blogs. Your social network algorithms follow a similar set of criteria to Google’s search algorithms, as each digital platform seeks the same goal: to keep users on the platform.
It comes to reason that you may use SEO to increase your social reach, and the process begins with keyword research on your social network. Keyword research also helps inform your content. If you need help determining what type of reel to create, consider what your target audience is looking for and the search terms Instagram provides.
Make Reels the Right Size
A video should ideally have 1080 x 1920 pixels. This allows users to view a video in its highest resolution and aspect ratio of 9:16. You should record your video vertically.
Reels Should be Visually Appealing
Use visually enticing content. Instagram is a visual medium, so utilize high-quality photographs and videos with the proper aspect ratio, vivid colors, and visually appealing components to capture your audience’s attention. You can also enhance the appearance of your reel by using filters, effects, and editing tools.
Ensure Your Video Is High-Quality
The most popular Instagram Reels are usually professionally edited. That is only sometimes the case, but the most essential distinction between viral and non-viral Instagram Reels is the video’s quality.
A decent-quality video has two characteristics: good lighting and high resolution. If you are using your phone, make sure you have enough light. If you’re recording indoors, purchase a ring light to soften the shadows and produce an excellent image.
Similarly, if you’re shooting outside, attempt to film at times of day when there is less sunshine or avoid filming directly in the sun.
Focus on a Specific Niche or Topic
One approach to increasing followers and going viral on Instagram is identifying a subject or category and posting about it regularly.
Instagram’s algorithm employs machine learning, so your posts will be displayed to an audience already interested in the issue you are discussing. This is why choosing a topic or specialty and staying with it is critical!
Don’t Violate Community Guidelines
This is a no-brainer. You have a better chance of going viral if your posts, reels, and tales do not break community norms. Alternatively, you may risk a temporary or permanent ban. Why risk getting in trouble?
Respect intellectual property rights do not post anything about nudity unless it is medically necessary, and avoid terrorism, prejudice, organized crime, hate groups, or fake news. As an Instagram creator, you should always follow the Community Guidelines.
Collaborate with Other Creators and Brands
Collaboration with other creators and companies can help you reach a larger audience. You can collaborate with influencers or brands with similar interests to develop a reel that benefits both parties.
The Bottom Line
Going viral using Instagram Reels is a challenging task. But with the appropriate techniques, it is certainly achievable. When you finally get more attention with the Reels, you will earn more followers and increase your top-of-mind awareness. Just remember to provide high-quality material that is relevant to your target audience. You can increase the visibility of your Reels and attract more engagement by putting in extra effort.