The concept of content marketing has had a mighty influence on digital marketing for a long time. It is now much more effective than it ever was.
Digital Marketing Agency Santa Rosa encompasses a broad array of techniques and strategies however, it is not just an important strategy. It is the foundational element of the most effective practices in digital marketing.
3 Reasons Why Content Marketing Works
In the current fast-paced, digitally driven environment, medium and small companies must always seek out cost-effective strategies to create brand awareness to engage with their target audience and help drive growth over the long term. Many businesses are faced with a dilemma that isn’t about the best way to accomplish these objectives but about which direction they should focus the marketing effort.
In comes Content marketing.
Content marketing is among the most efficient methods available to companies looking to boost their image without squandering their funds. You may be wondering how it works, or if you’re wondering whether it’s a good idea for your company it’s all in three areas that build confidence and credibility, boosting organic traffic and thereby driving results and engagement.
Content Marketing: The Unobtrusive Powerhouse
One good question to consider particularly if terms like digital marketing aren’t an everyday part of your life, can be “What is content marketing?”
If you want a straightforward description, we’ll go to the people who work at HubSpot,
“Content marketing is the process of planning, creating, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, apps, press releases, print publications, and more. The goal is to reach your target audience and increase brand awareness, sales, engagement, and loyalty. “
The most common examples of content found that are digital are blog posts and social media updates, videos, infographics as well as podcasts.
Another question to be asked, and one that’s important could be “How does content marketing differ from traditional marketing? “
Content marketing creates a multi-platform internet of content that naturally informs and stimulates users. Instead of bombarding potential customers with ad-like noise, as the old-fashioned marketing method the digital marketing content utilizes well-established SEO methods to ensure that customers will be able to locate it by using simple search terms.
Additionally, content marketing is nearly always a long-term approach unlike many other traditional (and brand new!) marketing methods are shorter-term.
Now, let’s get into these topics and find out the reasons why marketing content works!
Reason #1: It Builds Trust and Authority
By Establishing Your Brand as an Expert and Authority
Think about it this way imagine that you’re a small-scale company owner looking on the internet for tips on how to increase the number of customers you can attract. You come across a blog article that doesn’t just answer your inquiries but does so in an easy, logical way. Helps you to solve your problem with no commitment. This business is now earning the trust of you.
Content marketing functions in the same manner. Through consistently providing high-quality, pertinent content, you show your customers that you are aware of their issues and possess the knowledge to resolve these issues. In time, this will build credibility and position your company as a leader in the field you work in.
Why It Works:
- Consistency increases credibility. The more helpful and pertinent content you publish the better chance consumers regard you as an authority.
- Customers trust businesses that are based on value. Informative content helps people feel comfortable that they are in good hands. desires in your minds.
- The trust of customers results in loyal customers. When customers trust the business they patronize, they’re more likely to come back and also recommend your products to friends and family.
Relevant Knowledge is Gold
A good example can be found in the case of a tiny consulting company that wanted to establish its position as an authority on the subject. Through the launch of a blog every week and publishing whitepapers on particular industry challenges, the business managed to build an avid readership.
In time, the readers eventually became customers. The company didn’t only sell products, but they offered trust, and as a result, they earned customers to last a lifetime.
Reason #2: It Increases Organic Traffic
Improving SEO and Visibility
Let’s change the gears to discuss traffic. It’s the vital ingredient of every website. If you don’t have a constant flow of people visiting your site, the most elegantly designed site or precisely crafted product will fail to bring in sales. It’s a matter of how can you attract customers to come to your site within a highly competitive digital market.
This is where content marketing shines. Each piece of content that you create acts as a small beacon, communicating to search engines such as Google that your site’s content deserves to be viewed with interest. optimized content will improve the search engine rankings of your site as well, which can result in increased organic traffic. In essence, the higher-quality and optimized content you’ve got the better your website will appear.
Why It Works:
- Search engines like fresh and optimized information. Search engines like Google appreciate it when websites create new and useful information. They reward businesses by giving them better ranking on pages of search results.
- Helping customers with their queries brings them to your website. Content that directly answers common queries will not only help new customers but also improve the visibility of your site on the internet.
- A greater amount of content equals more keywords. When you produce various types of content, you can be ranked for different keywords related to your industry.
The Right Recipe for More Readers
A local bakery has implemented a blog method, posting recipes as well as baking tips and the behind-the-scenes story. Through incorporating keywords, and optimizing their blog posts to be search engine friendly The bakery saw an increase in site visits within the first few three months.
In addition, the traffic came from those who were seeking to find what the bakery could provide. This organic expansion transformed people who were casual users into customers. In the end, SEO does work Content marketing is the engine that drives SEO.
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Reason #3: It Drives Engagement and Conversions
Encouraging Customer Interaction and Sales
It’s one thing to bring visitors to your website however it’s quite another thing to keep them there after they’ve been there. The purpose of content marketing isn’t simply to drive traffic, but to transform this traffic into actual positive business results. If that’s generating more leads or sales or creating a community, the appropriate content could make a huge distinction.
The best content isn’t only designed to provide entertainment or information, it motivates people to take action. The use of interactive formats such as blogs that have comment sections videos, infographics, and videos will encourage readers to participate. However, what drives sales is the content that helps buyers at every stage of the buying process, from first becoming aware to making a decision.
Why It Works:
- Interactive content increases engagement. Content that invites engagement, such as blog posts that pose questions, or videos that promote sharing can strengthen the bonds between your target audience.
- The clear calls to action can result in the conversion. Effective content always has a CTA (CTA) that guides viewers to purchase, join the newsletter, or get in touch with your company.
- Content marketing helps lead. By providing valuable details at every stage of the buyer’s journey you increase trust and boost conversions. This helps turn prospects into customers.
From Visitors to Buyers
Think about the situation of the case of a SaaS business that was struggling to convert website visitors into sales. They decided to overhaul their marketing strategy through content. They began producing lengthy guides, case studies as well as demo videos, with clearly-defined CTAs encouraging users to download their trial for free.
What did you get?
An impressive increase in engagement as well as the rate of conversion. People who engaged with the material believed more in the program and were much more likely to join which led to a substantial increase in sales during six months.
Words are Powerful, But Numbers Often Seal the Deal
In a recent report from Forbes, “The projected valuation of the content marketing industry reaching $600 billion in 2024 marks a significant uptick from previous years. This growth is attributed to several factors, including increased digital consumption, the rising importance of personalized and targeted content, and the integration of advanced technologies such as AI and machine learning in content creation and distribution. “
The piece went on to describe a collection of interesting important and relevant statistics about marketing content, including:
- Incorporating content into marketing strategies is not an alternative, instead, it is a standard, with 90 percent of marketers having the concept into their strategies.
- As per 74% of businesses Content marketing has been proven to be effective in helping increase the number of leads.
- 51% of the content consumed originates from organic searches.
- Content marketing programs cost 62% less to start and keep running compared with other kinds of marketing campaigns.
- 78% of users use social media as their main method of locating information about companies.
A particular type of media has, somewhat unsurprisingly, exploded in popularity during the last 10 years and it is video.
Short and long-form videos are growing in popularity as well as the use of strategic marketing, according to these statistics:
- 90% of marketers believe that videos have helped in generating leads. (Wyzowl)
- 77% of marketers agree that video can have a direct, positively affecting effect on sales (Wyzowl)
- 91% of customers are looking to view more videos by the brands ( Hubspot)
The Overwhelming Verdict? Content Marketing Works!
Content marketing succeeds because it can tap into the root desires of consumers: value, trust, and solutions for their needs. By creating trust and authority by boosting organic traffic with improved SEO and increasing participation that results in sales, companies can tap the potential of content marketing. If you’re a local company or an expanding company, content marketing provides an opportunity to engage your customers in a meaningful, profitable way.
If you’re looking to move your company to the next step, you should think about what content marketing could do to help in achieving your goals. Are you unsure where to begin? BroadVision Marketing can guide you toward success in content marketing!
Contact us now and we’ll discuss how the power of content marketing can benefit you.