Have you ever considered whether your business needs to buy Instagram followers Singapore to strengthen branding? The number of followers does have a big impact on building a business, especially on platforms like Instagram which allow businesses to reach more potential consumers.
The more followers you have, the easier it is for your company to do branding, because more audiences will know about your business activities through social media. However, does buying Instagram followers make branding activities more effective?
Advantages of Buying IG Followers for Your Business
According to information from The Economic Times, businesses, especially those operating in B2B generally do not try to reach end consumers. They focus more on building a reputation among the business community than individuals. However, there are several reasons why businesses choose to buy Instagram followers, here are some of the advantages.
Show a good impression
When a new business starts an Instagram account, having a large number of followers will give a good impression. This can give the impression that your business has built a good reputation and online presence.
Improve business reputation
The number of Instagram followers a company has can improve its brand reputation. First, prospective clients generally pay attention to the social media of businesses offering products or services first before making a decision. Second, the level of engagement shows how much your company cares about the people you target as potential customers. This certainly creates the impression of wanting to build better relationships with clients.
Build trust
When someone searches for a product or service on Instagram, they often look at the number of followers of the business account. A large number of followers can be proof of trustworthiness that helps attract many customers. This also applies to B2B companies, where the target audience is other businesses. If you have a lot of followers, this can make users feel more confident in your business. They will feel more confident about working with your company, especially if they see many accounts that support and follow your business account.
Increase sales conversions
Having lots of followers on Instagram can increase business sales. This is because the more followers you have, the more people will see your business, and you just need to trigger them to interact with you. If they are impressed by the number of followers on your company account, they will most likely be interested in working together. This will definitely increase the sales opportunities.
Able to attract followers organically
Having a lot of followers on Instagram can help your business get more followers organically. This is because people tend to follow accounts that are well-known and credible. Apart from that, having lots of followers also gives the impression that your company is the best in its field, so your target audience tends to trust what you offer on Instagram.
Cons of Buying Instagram Followers for Your Business
Buying Instagram followers is a common way some businesses try to quickly increase their number of followers. However, this depends on the type of followers you buy.
If you continuously buy followers that match your target, then this can be a good strategy. However, there are several reasons why this may not be effective, especially in business-to-business (B2B).
According to Mirror Review, here are some of the losses that a business can experience if they buy followers for business!
Quality vs. quantity
When buying Instagram followers, you often get a large number of followers, but usually, the quality is low. Purchased followers are often not people who are truly interested in the business. These followers may be fake or inactive accounts that will not contribute to the success of your business. In B2B businesses, it is important to have followers that match the business’s target audience, not just a large number.
Potential sanctions from the platform
Social media platforms like Instagram have policies that prohibit the practice of buying followers. If this platform detects that your account is involved in buying followers, your business Instagram account is at risk of facing serious sanctions, such as being blocked. Of course, this will have an impact on your company’s reputation. Business partners may even feel hesitant to collaborate with your company that is involved in this practice.
Loss of trust
Honesty and transparency are certainly highly valued in B2B business. If they find out that you bought followers, this can damage the trust of your clients and real followers. They may doubt the integrity and credibility of the business, which of course has a negative impact on business relationships.
Investments are wasted and marketing strategies are ineffective
Buying Instagram followers can certainly save company money, but fake followers will not provide any return on investment. It can also be a less effective marketing strategy because it does not target the right audience and may not result in real interactions or sales.
Low quality of engagement
Followers obtained from purchases tend not to interact with your company’s content. This means that even though the number of followers increases, the level of engagement (such as likes, comments, or shares) remains low. This will not provide much value in building brand awareness or influencing B2B leads. So, instead of focusing on the number of followers, B2B businesses should aim to attract followers who organically fit their target audience. This will help companies build more meaningful relationships, improve the quality of interactions, and maintain the trust that is so important in the B2B business world.
Is it Important to Buy Instagram Followers?
The number of followers has a big influence on branding efforts through social media. However, before you decide to buy followers, it’s a good idea to consider the positive and negative impacts that were explained previously. According to the Hubspot page, buying followers can be risky because it is likely that the followers you buy are inactive accounts or bots. This means your posts probably won’t get much engagement, because the followers you bought won’t actively participate. Meanwhile, an experiment conducted by Hootsuite showed that by buying followers, Instagram accounts immediately experienced a very large increase in the number of followers in a short time.
However, in a short time, the number of followers can decrease significantly. This indicates that buying Instagram followers may be less effective in the long run. Therefore, it is important to consider carefully before deciding to buy followers, especially in the context of B2B branding via social media. In addition to considering follower purchases, focusing on organic growth and meaningful interactions with target audiences is often more effective in building a strong and sustainable brand.
By implementing this strategy, you can build a larger audience and increase brand awareness through this social media. That is a complete explanation of the pros and cons of purchasing Instagram followers for branding the business you are running. The point is that you have to be wise and think carefully about the impact on your Instagram account! Apart from having lots of followers on Instagram, one way that businesses can attract consumers is by having advantages, one of which is digitalization and the flexibility to pay invoices and the various payment methods provided.