When it comes to backlinks, not all backlinks are of the same caliber. If you purchase links from businesses that focus on quantity not quality links, it can be very damaging to your online reputation and even attract a penalty from your search engine. It’s important to understand webmaster guidelines, focus on organically gained links and top-quality purchased links, plus collaborate with a reputable, experienced SEO agency.
What are backlinks?
Most of us understand what links or hyperlinks are (as they are often called) — they’re online content (words, graphics or images) that link through from one web page to another. A backlink is simply a link that connects from one web page, back to your web pages and content. Backlinks come in all different types and there are varying degrees of quality when it comes to backlinks.
Some agencies focus on lots of cheap, low-quality links that will underperform because they are linking back to your pages from poor-quality websites. These lower-quality websites might have AI-generated content such as blogs, automatically placed links, and unnatural anchor text and may link from content that is irrelevant to your web pages and products or services. Sometimes, underperforming links will also link back to you from spam comments on social media posts too.
How Do I Know I Am Purchasing High-Quality Backlinks?
To buy high-quality backlinks, the first thing you need to do is reach out to an SEO professional if you don’t have the expertise and technical know-how within your team. An experienced SEO specialist will know that high-quality backlinks are the only way to perform link-building to elevate your SEO ranking and profile. But in a nutshell, high-quality links:
- Come from relevant links that are of value to your industry and audience
- Come from original, bespoke content that is written by a human!
- Come from relevant, original anchor text that flows within the content
- Come from websites that are trustworthy, topical and high-ranking themselves.
What Happens if You Use Low-Quality Backlinks?
If you link build with spammy, poor-quality links, the first thing that could happen is: you just won’t see any results. Your ranking won’t begin to climb, traffic won’t increase and you will feel like you’ve wasted a whole lot of money and time on link building. But, not only will your ranking and visibility not shift positively, but it can actually take a dive — crummy links can ruin your SEO metrics for a long time, and you can also be penalized by the major search engines, once they index your unacceptable backlinks.
Top Tips for Purchasing High-Quality BacklinksIf you want to ensure you are purchasing the highest quality backlinks in Canada, reach out to Perfect Link Building and their team of link-building experts and get started. PLB has a dedicated link-building expert for each major industry, to create the very best link-building strategy for you, that aligns with your business and your digital marketing goals.