Adam Šafránek has taken on the role of Head of Marketing at Cushman & Wakefield Czech Republic from 1 July 2026.
Adam has been with Cushman & Wakefield for eight years. He joined the company as a Marketing Coordinator, where he contributed to the development of the marketing strategy for the Czech Retail team. Over time, he expanded his responsibilities to a regional level.
Since 2024, Adam has held the position of Senior Retail Marketing Coordinator CEE & EMEA, supporting marketing activities across the region, coordinating key global company reports such as Main Streets Across the World and Global Cities Retail Guide, and contributing to the preparation of major industry events, including MAPIC and the EMEA Sales Conference.
In his new role, Adam will be responsible for marketing and business development support across all sectors and services provided by Cushman & Wakefield in the Czech Republic. His focus will include marketing strategy, bid management, graphic design, digital marketing, and other areas he will continue to develop. His role will also include strengthening the company’s brand presence and fostering closer collaboration between teams across the Czech Republic.
At the same time, Adam will take on the role of EMEA Lead Retail Marketing, where he will contribute to the development of the international marketing strategy for retail teams across the EMEA region and support the company’s participation at major industry events such as MAPIC and EXPO REAL.
As part of the new team structure, Martina Pavlíková, Communications & Brand Lead, will continue to oversee corporate communications, brand management, and both external and internal communications for Cushman & Wakefield Czech Republic, including website management, event organisation, and CSR activities. She will remain focused on communications and brand development, while Adam will take over the strategic leadership of marketing and support for business teams.
Adam Šafránek is a graduate of the Czech University of Life Sciences, where he studied Business and Administration with a focus on marketing. He also gained international experience during his studies in Beijing. In his free time, he enjoys sports, photography, video production, and digital content creation.
