Home services companies can generate, attract and convert more high-quality leads using proven strategies. Strategies for boosting home service inquiries involve utilizing digital marketing platforms, participating in social media and community groups, and implementing targeted pay-per-click advertising.
1. Social Media
Social media provides an opportunity to reach a massive audience that may be seeking your home services. Using platforms like Instagram, Facebook, Tiktok, and Twitter, marketers can generate leads by creating ads with a call-to-action asking for contact information.
Leverage user-generated content, such as testimonials and before-and-after project images, to build trust and increase conversion rates. In addition, utilizing platforms with targeted advertising allows for hyper-segmentation of audiences, ensuring that your messages are being delivered to relevant potential customers.
Implement a customer relationship management (CRM) system to track interactions and nurture leads through each step of the sales funnel. This enables businesses to deliver timely, personalized service while improving overall customer satisfaction and loyalty.
2. Search Engine Optimization (SEO)
Home service businesses can use SEO to target specific local audiences by optimizing their websites for relevant keywords. This helps improve online visibility and attracts qualified leads.
SEO home services businesses can also generate leads through paid advertising like Google Local Services (GLS). This allows them to promote their business in search results when people are searching for “plumbers near me” or other relevant terms.
Another strategy is networking and building relationships with people or other businesses in your area that can lead to referrals. This may include partnering with local hardware stores, restaurants, or other small businesses that cater to the same audience as your home service company.
3. Content Marketing
Content marketing involves creating valuable and relevant content to attract and engage customers. When done well, it can help your business generate leads and build long-term brand loyalty.
Licensed news articles this type of content marketing is an effective way to nurture relationships with potential buyers and increase engagement and conversions. For example, AdvisorStream used licensed news articles to create a “Reviews” section on their financial platform and saw an increase in leads.
Illustrated summaries: This type of visual content marketing is an excellent way to capture the attention of your audience and provide value to your readers. For example, Taylor Swift’s YouTube shorts have been an effective marketing tool.
4. Pay-Per-Click (PPC)
Ask any business owner what they need, and they’ll likely say “more customers.” But it’s not enough to simply be on the top of search engine results pages (SERPs) you need leads.
PPC advertising is one way to generate more home service leads online. But you have to be careful with how you use it.
Make sure your ads are relevant and that you’re using a lead generation funnel with enticing offers that will convert. This includes modifying your landing page to better reflect what you offer those who click on your PPC ads, and improving the way you capture leads (e.g., by changing your lead magnet or your call-to-action).
5. Email Marketing
Email Marketing is a powerful tool for connecting and engaging with home service leads. However, it requires a consistent and systematic approach to keep your audience interested in your content.
Create educational material that digs into relevant topics while emphasizing aspects of your business. For example, a plumbing contractor could share DIY repair videos that help homeowners perform small-scale fixes on their own.
Consistently updating and optimizing your Google Business Profile is essential to generating local home service leads. Users rely on the information provided to assess the credibility of businesses they hire, so regular updates and optimization are crucial.
6. Referral Marketing
Referral programs provide great value to businesses as they are more cost-effective than other advertising channels. The cost to acquire a referred lead is significantly lower and acquiring a new customer through a referral typically has higher conversion rates.
Home service companies can grow their pool of referrals by collaborating with local businesses that share the same audience. For example, a landscape company can partner with a property management company to promote landscaping services to homeowners.
Incentives such as discounts and free swag can be offered to current customers in exchange for a referral. This helps instill client loyalty and increases the odds that a current client will refer their friends.
7. Direct Mail
Direct mail can be a powerful lead generation tool when used strategically. It can help your business stand out from the competition and elicit a response from potential clients.
Direct mail campaigns can be integrated with digital marketing strategies to create a cohesive and personalized customer journey that drives engagement and conversions. For example, you can include QR codes on your direct mailers that link to landing pages designed to convert visitors into leads.
Another way to optimize direct mail is by testing different offers and tracking response rates. This will allow you to gain valuable insights into your campaign and make necessary adjustments.